Top 5 Things to Think About When Booking a Speaker
Whether you're booking your first keynote or you've got a list full of past presenters, choosing the right speaker is about more than just filling a time slot. It’s an investment in your students, your staff, and your community—and when done right, it can be a game-changer (not just a calendar-filler).
Here are 5 things to keep in mind before you hit “send” on that speaker inquiry:
1. Know "Why" Before "Who"
Before you even start scrolling bios or watching demo reels, get clear on what you’re trying to accomplish.
Is it to spark a conversation? Support a larger initiative? Set the tone for a campus-wide effort? The best speakers don’t just entertain—they reinforce your message, goals, and mission.
2. It’s Not a Standalone Effort—It’s Part of a Strategy
One speaker, one hour, one mic—it can make an impact, sure. But true change happens when the message is part of something bigger.
Use your speaker as a catalyst (😉) to reinforce your year-round programming, trainings, or efforts. The most effective events aren’t one-offs—they’re intentional pieces of your community’s work.
3. Think Fit Over Fame
It’s tempting to go straight for the speaker with the biggest name or flashiest website. But the best fit is someone who resonates with your audience.
Do they understand college culture? Can they connect with your students or staff in a real, relatable way? A speaker who “gets it” will leave a lasting impression—no celebrity required.
4. Consider the Full Experience (Not Just the Speech)
Great speakers bring more than just a PowerPoint. They show up early, they connect with students, they stay for Q&A, they adapt to the room.
Ask yourself: Do they feel like a partner, or just a performer? The best events happen when a speaker becomes part of your campus for longer than just the typical one hour program.
5. Budget Wisely—But Don’t Book Based on Price Alone
We get it—budgets are real. But a lower price doesn’t always mean better value. Think about what you're getting for the investment: relevance, experience, flexibility, follow-up.
Come into the conversation with an idea of what your budget is. Ask what the cost does and does not cover. The Catalyst Agency has always done all-inclusive pricing for everything from travel to meals all in one amount- no need to worry about additional expenses popping up later.
Final Thought: You Don’t Have to Do It Alone
Booking a speaker doesn’t have to be overwhelming or overly complicated. At The Catalyst Agency, we help partners find the perfect person to match their goals, audience, and community. Whether you're just starting to brainstorm or you're ready to lock someone in, we’re here to make it simple—and maybe even a little fun.
Let’s build something meaningful.
